Trade promotions and competitions
A great advertising campaign engages customers and increases sales, without falling foul of the law
Art & Commerce supports marketers and advertising agencies as they prepare to roll out trade promotions, consumer competitions and product launches.
Getting it right can deliver big wins for brands and service industry clients. Getting it wrong can cause damage to brand reputation and create customer dissatisfaction, regulatory headaches and the potential for extensive fines and legal costs.
Obtaining legal advice for trade promotions and consumer competitions ensures compliance with laws, prevents fraud, avoids misleading practices, and addresses liability issues, safeguarding the business from legal disputes and penalties, and harmful reputational risks.
Our lawyers based in Melbourne can guide you through the complex world of consumer law and gaming and lottery regulation in each State and Territory to ensure your trade promotion is compliant prior to taking it to market.
Contact usArt & Commerce’s services include:
Advising on ‘game of chance’/ ‘game of skill’ entry requirements
There are critical differences in the legal requirements between a game of chance and a game of skill and the way these promotions are operated. We advise clients on the practical aspects of competitions and the legal requirements to ensure compliance with the relevant competitions/ lottery regulations and consumer laws.
Drafting terms and conditions
Terms and conditions outline the rules of entering consumer competitions to protect all parties, outline obligations, limit liability, and ensure clarity in transactions, preventing disputes and legal issues.
We are trade mark experts and assist our clients in all aspects of trade mark registration and enforcement.
Advising on consumer law, intellectual property and privacy issues
Ensuring compliance with codes of conduct and consumer laws, avoiding intellectual property and privacy issues, preventing false claims, and protecting the company from potential legal action.
Copyright
Copyright law that grants creators exclusive rights to their original works of authorship. This includes a wide range of creative outputs such as literary works, music, visual art, films, software, and plant breeders rights.
We provide guidance to our clients on how to protect and enforce copyright interests, and how to handle situations involving potential infringement.
Preparing competition permit applications
We assist clients in preparing consumer competition permit applications from start to finish by ensuring compliance with legislation, drafting accurate documentation, terms and conditions and navigating legal requirements to secure permit approval in relevant jurisdictions.
Assisting with negotiations and agreements with promotional partners, third party media and platforms and prize providers
We assist clients by drafting and negotiating agreements, ensuring legal compliance, protecting interests, and addressing terms with promotional partners, media, platforms, and prize providers.
What we do for you
We bring experience and understanding to everything we do. We listen, consider, advise and then act.
We work hard to help you achieve your trade promotion objectives and complete your matter promptly for a reasonable fee. What are you waiting for?
Book a meeting
Do you have a trade promotion or lottery/ competition matter you need to discuss?
3 steps to action your legal matter.
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1
Book an appointment for a free 15 minute consultation.
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We will provide you with a scope of work and a fixed fee proposal for your review and approval.
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Once engaged to act, we will promptly start working on your matter. Book an appointment or contact us now here.