Branding and marketing reviews

‘Marketing for success’ – sounds great but first, make sure your campaign is market-ready and legally compliant

Art & Commerce provide legal support to help advertising agencies and brands ensure their products, services and marketing collateral is compliant with the Australian Consumer Law and the relevant product safety, labelling and packaging regulations.

Our lawyers based in Melbourne are experienced in advising clients in respect of:

Advertising copy (including product and services claims)

Advertising agencies and companies rely on astute and pragmatic legal advice to ensure they minimise risks, ensure consumer law compliance, avoid misleading claims, and protect intellectual property in advertising copy claims.

Product label and packaging compliance reviews

Legal advice for product label and packaging compliance helps companies by ensuring adherence to regulations, preventing misleading information, and addressing legal requirements for accurate, safe consumer information.

Marketing and promotional collateral reviews

Ensures marketing materials comply with consumer laws and advertising codes, avoids copyright or trade mark infringement issues, prevents misleading claims, and protects the company’s reputation.

Advertisement script and footage reviews

Ensuring compliance with codes of conduct and consumer laws, avoids intellectual property issues, prevents false claims, and protects the company from potential legal action.

Trade marks, copyright and intellectual property advice (including brand clearance searches, protection and infringement risk)

Seeking professional intellectual property advice protects brand identity, ensures legal use, prevents infringement risks, and helps to secure valuable business assets.

Consumer law compliance

Consumer law advice ensures compliance with relevant legislation, prevents misleading practices, avoids legal disputes, and protects both consumers and a business’ goodwill and reputation.

Trade promotions and competitions

Obtaining legal advice for trade promotions and consumer competitions ensures compliance with laws, prevents fraud, avoids misleading practices, and addresses liability issues, safeguarding the business from legal disputes and penalties, and harmful reputational risks.

Website terms of use and privacy policies

We draft website terms and conditions, privacy policies and related policies (eg shipping, retains, complaints, warranties) for businesses large and small – all tailored to the specific needs of the business – whether that be public facing or strictly B2B.

e-Commerce trading terms

Don’t be caught out using the generic terms and policies of your web hosting services (or worse still – copied off the internet). Be confident that your website terms and privacy policies are compliant with Australian law and if required, international obligations, such as the GDPR.

Terms and conditions

Terms and conditions protect both parties, outline obligations, limit liability, and ensure clarity in transactions, preventing disputes and legal issues.

Warranties and guarantees

Warranties and guarantees assure customers of product quality, support compliance with consumer laws, and enhance trust and satisfaction.

What we do for you

We bring experience and understanding to everything we do. We listen, consider, advise and then act.

We work hard to help you achieve your branding and marketing objectives and complete your matter promptly for a reasonable fee. What are you waiting for?

Book a meeting

Do you have a marketing, branding or consumer law matter you need to discuss?

3 steps to action your legal matter.

1

Book an appointment for a free 15 minute consultation.
2

We will provide you with a scope of work and a fixed fee proposal for your review and approval.
3

Once engaged to act, we will promptly start working on your matter. Book an appointment or contact us now here.